Making Sense of SEO: Introduction
This is an online interactive course that you can complete at your own pace.
In this course you will learn the how search engines determine what is important and what you can do to appear more important in the eyes of search engines.
What you will learn
- What is Search Engine Optimization (SEO)
- Why you should care about SEO
- What SEO tactics really work
- How search engines determine what is relevant
- How search engines determine if your website provides quality results
- How to decide what content to create on your website
- How to optimize specific pages on your website
- How to manage information architecture (internal linking) on your website
- How to start link building
Quiz & Grading
At the end of the course, you will be given an interactive online quiz.